Winning entries highlight innovative strategy, execution

Lessing-Flynn took home nine trophies recognizing the agency’s recent success on behalf of its clients at the National Agri-Marketing Association (NAMA) Region III Best of NAMA Awards Celebration held Wednesday, January 15, in Minneapolis, Minnesota.

Earning a Best of Show designation was the After the Storm, We Make Mulch video for Vermeer Corporation. The project, which also netted a first-place award for specialty campaign elements, highlighted how a Florida-based company used Vermeer equipment to aid in the cleanup after Hurricane Michael devastated the southeastern U.S. in 2018.

The Region III Best of NAMA Awards featured more than 300 entries submitted from members of four regional NAMA chapters — Cornbelt, Iowa, North Central and Northern Prairie. Based on the January 15 program’s results, Lessing-Flynn is eligible to compete in the annual National Best of NAMA competition, the results of which will be announced during the annual NAMA Conference on April 15 in San Diego, California.

Lessing-Flynn work recognized at the Region III Best of NAMA Awards Celebration included:
Best of Show

First Place

  • Single entry, series: Conterra Ag Capital — brand ad series, single-page ads
  • Customer events: Golden Grain Energy & Iowa Corn — Biofuels Mobile Education Trailer
  • Specialty campaign elements, single or series: Vermeer — After the Storm, We Make Mulch

Merit Award

  • Radio, single: Bank Iowa — “Bullish” radio spot
  • Audio/video feature or testimonial: Vermeer — ZR5: Field Files
  • Blogs: Vermeer — Makin’ Hay Blog: Harvesting Cover Crops as Forage on Prevented Planting Acres
  • Specialty advertising campaign: Vermeer — Mini 500 Sweepstakes
  • Direct Mail to farmers, growers and ranchers: Kemin Animal Nutrition & Health — North America KemTRACE® Chromium Dairy Heat Stress campaign

“We’re thankful to NAMA and proud of the work they deemed worthy of their Best of NAMA awards. Our team works hard together and takes great pride in creating strong results for our clients through our work. And it’s all possible because we have great relationships with our client partners,” according to Lessing-Flynn President Tom Flynn. “It’s an honor to be recognized this way, and we look forward to continuing to push the envelope to generate success for our clients in the work we do every day.”