The branding that boosted Bank Iowa personal checking accounts by 17%

Sometimes fun word play combinations create the best and most memorable product names. Bank Iowa needed branding and promotion for new personal and business checking products that had more free features than competitive checking products. Coupling the “free” features and the bird mark in the Bank Iowa logo yielded a no-brainer product brand: FreeBird Checking. Once we had the name, the unique creative assets fell into place quickly — including print/digital ads, video, strategic online targeting and more.

 

 

Services

  • Brand development
  • Online advertising
  • Social media advertising
  • Creative design
  • Video

 

The branding that boosted Bank Iowa personal checking accounts by 17%1

The branding that boosted Bank Iowa personal checking accounts by 17%2

Contact Us