How we produced a 100-page catalog in six languages

As an international leader in golf course accessories, Standard Golf® Company annually produces a comprehensive catalog and distributes it to golf superintendents around the world to showcase their innovative products. Lessing-Flynn partnered with Standard Golf to create this new catalog each year. The layout was strategically designed to make it easier for customers to find products and place their order. From assisting with print production management and creative design to feature over 300+ golf course accessories to coordinating and proofing the translation of the entire piece into five additional different languages — Lessing-Flynn handled it all! The end result was a 100-page catalog. More than 51,000 copies were distributed to top golf superintendents and other customers via mail, plus it was translated to a digital flipbook for even broader reach.



  • Product catalog design
  • Print production and management
  • International translation coordination
  • Photoshoot and art direction
  • Photo editing


How we produced a 100-page catalog in six languages1


How we produced a 100-page catalog in six languages2


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