How we turned silver to gold in this next-level ad series

Picking the right drill rod is one of the most important steps in horizontal directional drilling (HDD) projects. So when Vermeer was ready to launch their new Silver Series drill rod, they wanted to make sure the product was positioned to complement the company’s best-selling Firestick drill rod. Knowing the new drill rod series compliments their best-selling, Firestick drill rod, we took it from there. We developed a series of tools and digital ads to help do just that and…well, you can see our creativity within these ad assets at work.

Services

  • Online advertising
  • Social media advertising
  • Key messaging development
  • Creative design

 

How we turned silver to gold in this next-level ad series1

 

How we turned silver to gold in this next-level ad series2

 

How we turned silver to gold in this next-level ad series3

 

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