When the concept of email newsletters first began, it was a mere vessel to send out humble brags, generic information and boring company updates. If that content strategy sounds like your company’s newsletter: 1) well, this is a tad awkward,
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When a brand is getting stale or outdated, we often rush to the solution of a complete rebrand. It sounds fun, right? New logo, fresh colors, renewed energy. WHAT IT TAKES TO REBRAND For those of us who have
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The program will provide $25,000 in pro-bono marketing services to one lucky, local nonprofit organization.
I first realized motion graphics were becoming an important facet in graphic design during my senior year of high school. While applying to colleges, I came across a school that sent me a promo disc of their classes — “Motion
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Welcome back for the second part of Home is Where the Code Is! In this two-part blog series, we’re answering the question: What goes into building a great site? We’re using the analogy of building a home from the ground
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Believe it or not, in the 1980s, Apple’s biggest rival was not Microsoft or Dell or Google. It was IBM. Big Blue. The epitome of a large, progressive world-dominators. The kind of company that made you shudder if they decided
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Spring is here, which means it’s time to put away your overcoats and cardigans and break out your warm weather wardrobe. It’s also time for a little spring cleaning. Time to address that hall closet flooded with junk and the
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To say the agriculture industry has taken a lot of flack lately would be an understatement. Many of the recent jabs at the industry seem to be related to the process farmers use to grow their crops and raise their
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Telling the story of your brand comes in many forms – public relations, media, interactive – but your business environment also tells an important story. Thoughtfully branding your environment is a powerful way to engage employees, visitors and customers by
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Color is an immediate way to evoke an emotional response to a brand. As an art director at Lessing-Flynn, it’s my job to gauge that potential response through design, but there’s more too it than you might think. A brand
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