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Newsletters Done Right Are Still Relevant

When the concept of email newsletters first began, it was a mere vessel to send out humble brags,  generic information and boring company updates. If that content strategy sounds like your company’s newsletter: 1) well, this is a tad awkward,

Making Bank Iowa’s Brand Soar

When a brand is getting stale or outdated, we often rush to the solution of a complete rebrand. It sounds fun, right? New logo, fresh colors, renewed energy.   WHAT IT TAKES TO REBRAND For those of us who have


Creating “buzz” with a marketing stunt is a tale as old as time. During 2018 there have been many marketing stunts, but only a few worth remembering. Let’s take a look at some of the most successful ones that have occurred this year.

Case Study: Secret Lives of Pig Farmers

Pig farmers are up to so much more than just makin’ bacon, but sometimes it’s hard to get them to brag about their unique talents and hobbies. While there is certainly no crime in being humble, LF and National Pork Board got together and decided enough was enough!

4 Reasons to Consider Animation in 2017

I first realized motion graphics were becoming an important facet in graphic design during my senior year of high school. While applying to colleges, I came across a school that sent me a promo disc of their classes — “Motion

Home is Where the Code Is — Part II

Welcome back for the second part of Home is Where the Code Is! In this two-part blog series, we’re answering the question: What goes into building a great site? We’re using the analogy of building a home from the ground

Does Your Brand Have Swagger?

Believe it or not, in the 1980s, Apple’s biggest rival was not Microsoft or Dell or Google. It was IBM. Big Blue. The epitome of a large, progressive world-dominators. The kind of company that made you shudder if they decided