The 5 flavors of award-winning content
In order to create award-winning content, brands must wield a versatile array of voice tones. See what Creative Director, Joe Winn, has to recommend.
Infographics: Include them in your marketing materials
Visual learning isn’t something that is new, but it is something that is becoming popular online and in print. As marketers, we should want our work to be understood by most anyone. Enter: infographics.
Ag equipment dealers should steal these tips from Pampered Chef
Ag equipment dealers and Pampered Chef consultants could not be more different on paper, but they’re actually kindred marketing spirits. Here’s how ag dealers should take note.
The Best TikTok Marketing Ideas Haven’t Been Created Yet
As irritating or odd as you may find TikTok, brands should give it a chance. The time is now to pull your best TikTok marketing ideas together and form a plan.
An Economist, A Psychologist and an Ad Guy Walk into a Bar…
Learn about consumer behavior from a totally real, truly historic conversation between founder Paul Lessing and some esteemed company.
11 Lessing-Flynn Experts Share Current Marketing Motivations
Marketing trends are always changing — that’s what makes our jobs exciting! We asked a few of our in-house marketing experts what they’re currently excited about, and we got a lot of different answers. QUESTION: WHAT ARE YOU EXCITED
READ MORE
Write This Down! 6 LF Marketing Experts Share Their Tips
We asked our in-house experts at Lessing-Flynn to part with a few marketing tips — consider it a free (mini) crash course in marketing strategy. You’re welcome. Start with identifying your audience. As much as we want every single person
READ MORE
Where’s the beef in your video strategy?
Video Strategy I love a good steak — thick with a good sear, a little bit of sea salt and some fresh cracked black pepper. There are few things more mouth-watering than a properly-cooked dry-aged steak. In fact I’ve yet
READ MORE
CASE STUDY: MERCY COLLEGE OF HEALTH SCIENCES 2018-2019 VIEWBOOK
The Mercy College of Health Sciences team came to Lessing-Flynn ready to make a big impact with a redesigned college viewbook. See how we worked together to ensure the 2018-2019 piece made the right statement.
MARKETING IN 2018: SURPRISE — YOUR CONSUMERS ARE NOT GOLDFISH
A few years ago, Microsoft came out with a study that unfavorably compared a human’s attention span to that of a goldfish. And, it had direct implications for marketers promoting brands to consumers.