When a brand is getting stale or outdated, we often rush to the solution of a complete rebrand. It sounds fun, right? New logo, fresh colors, renewed energy. WHAT IT TAKES TO REBRAND For those of us who have
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I will never eat at Hardee’s. I KNOW they have the best curly fries, okay? But I’d rather go hungry than give Hardee’s my money, because they let me down.
Most companies spend the bulk of their budget on travel expenses and display items. But, there are so many new cost-efficient tactics that can be employed to optimize your brand’s presence!
Find out how Lessing-Flynn worked as a strategic partner with Golden Grain Energy and several other sponsors to create a Biofuels Mobile Education Trailer which now travels the state of Iowa educating the public about ethanol production.
In the last decade, food production has come under attack from groups opposing animal agriculture. Recognizing this potentially volatile situation, the National Pork Board sought a way to educate consumers and dispel myths. See our solution.
Iowa Corn, the state association for our local corn production industry, needed a way to show the benefits of E-15. See how our “super duper” educational awareness campaign creatively exceeded expectations.
When is the last time you invested in market research for your brand? If your answer is never or you can’t remember, we need to talk. While marketing research might have been the bane of your existence back in your
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What if food could make the world a better place? It can. And the food to do it is ham. Lessing-Flynn partnered with the National Pork Board to launch Hams Across America, a charitable campaign that has Americans giving and
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In 1993, Gary Sage set out to create a system for a better oil change. His idea was simple: create a machine that would eliminate oil spills on the ground or on himself. After some initial trial and error, the
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When you skim through agriculture magazines and websites, you’re inundated with imagery of fields, equipment or farmers in their “natural habitat.” For the grower audience consuming this content, these ads can become, to be honest, extremely boring. Lessing-Flynn worked with Apache Sprayers to execute the “Elephant in the Field” campaign ad to stand out — it is visually compelling and confronts the issue of compaction head on.