The 5 flavors of award-winning content
In order to create award-winning content, brands must wield a versatile array of voice tones. See what Creative Director, Joe Winn, has to recommend.
Digital design considerations you’re probably overlooking
Digital design and developing advertising for the digital world is just as much a science as it is an art. If you’re not accounting for both, you’re probably not maximizing your investment. I spent time visiting with a team of
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Infographics: Include them in your marketing materials
Visual learning isn’t something that is new, but it is something that is becoming popular online and in print. As marketers, we should want our work to be understood by most anyone. Enter: infographics.
Making Bank Iowa’s Brand Soar
When a brand is getting stale or outdated, we often rush to the solution of a complete rebrand. It sounds fun, right? New logo, fresh colors, renewed energy. WHAT IT TAKES TO REBRAND For those of us who have
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BEST CURLY FRIES? MORE LIKE TWISTED LIES… AND OTHER ETHICAL ADVERTISING RANTS
I will never eat at Hardee’s. I KNOW they have the best curly fries, okay? But I’d rather go hungry than give Hardee’s my money, because they let me down.
TRADE SHOWS: MORE THAN JUST GIVEAWAYS
Most companies spend the bulk of their budget on travel expenses and display items. But, there are so many new cost-efficient tactics that can be employed to optimize your brand’s presence!
Case Study: Biofuels Mobile Education Trailer
Find out how Lessing-Flynn worked as a strategic partner with Golden Grain Energy and several other sponsors to create a Biofuels Mobile Education Trailer which now travels the state of Iowa educating the public about ethanol production.
Case Study: National Pork Board’s #RealPigFarming Campaign
In the last decade, food production has come under attack from groups opposing animal agriculture. Recognizing this potentially volatile situation, the National Pork Board sought a way to educate consumers and dispel myths. See our solution.
Case Study: E-15 is So “Super Duper”
Iowa Corn, the state association for our local corn production industry, needed a way to show the benefits of E-15. See how our “super duper” educational awareness campaign creatively exceeded expectations.
Invest in Market Research — 4 Simple Tactics to Try Now
When is the last time you invested in market research for your brand? If your answer is never or you can’t remember, we need to talk. While marketing research might have been the bane of your existence back in your
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